I received a copy of the B2B Content Marketing Cookbook from the Manchester agency Marketecture today. It’s a quick read, but is a really nice summary of some of the issues facing B2B marketeers putting together integrated programs today. The book includes some good check lists and pointers for marketeers.
It’s free and is well worth spending a few minutes to request a copy or download the PDF (clicking on the image takes you straight to their site).
Disclaimer: I don’t work with Marketecture, nor have I done in the past!