IDG boards ‘bullet train’ to mobile marketing

Here’s a link to a story on the use of mobile in B2B marketing, which includes a few quotes from an interview that I did with BtoB Online a few weeks ago. The campaign (which we did with IAS B2B Marketing and IDG) won a B2 Award for best mobile marketing. When reading it back it occurred to me just how far we have evolved from my first somewhat clunky attempts at mobile marketing way back in 2005. Mobile apps really have changed everything…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: