Big long ideas in B2B marketing…

Here’s video of a talk that I gave at the B2B Marketing European CMO Conference in Paris on how protracted sales cycles drive the need for big, long ideas in business-to-business marketing.

The conference itself was excellent: Richard Robinson from Google gave an excellent talk on mapping customers’ digital journeys and the level of debate was excellent:

Definitely a good event for any B2B marketing manager and one to watch for next year.

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