Here’s a link to a story on the use of mobile in B2B marketing, which includes a few quotes from an interview that I did with BtoB Online a few weeks ago. The campaign (which we did with IAS B2B Marketing and IDG) won a B2 Award for best mobile marketing. When reading it back it occurred to me just how far we have evolved from my first somewhat clunky attempts at mobile marketing way back in 2005. Mobile apps really have changed everything…
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